Industry Awards

Recognises companies in the consumer goods industry who best established an online storefront. Awards in this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.
Recognises companies in the finance industry who best established an online storefront. Awards in this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.
Recognises companies in the hospitality and travel industries who best established an online storefront. Awards in this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.
Recognises companies in the lifestyle and entertainment industries who best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third-party e-commerce platforms.

Specialist Awards

Recognises companies that best used mobile apps to drive e-commerce sales, increase consumer engagement and change consumer buying behaviour. Entries must demonstrate how they give shoppers the most seamless mobile experience with the most intuitive user interface.
Recognises companies that have launched the best online customer retention programmes. Entrants must show how they have gone the extra mile to ensure online shoppers come back for further purchase through various strategies.
Recognises e-commerce platforms with truly interactive and good quality customer service, including pre and post-sales. Entrants must demonstrate how the design of the platform not only facilitates, but also provides a best-in-class customer service.
Recognises e-commerce platforms with the best design and/or redesign strategies to satisfy customers’ growing expectations for an all-rounded platform, and who keep up with the ever-changing context of the digital world.
Recognises the best e-commerce logistics and supply chains that enable seamless delivery processes, and who best connect goods with consumers or storefronts.
Recognises companies which best used online platforms as strategy to communicate brand image and offerings to customers. Entries must demonstrate how the platform/platforms used alone or combined offer a unique online shopping experience and contribute to business performance.
Recognises the best e-commerce solution offered to the industry by agencies. Awards for this category will go to the agencies who provided exceptional technology services and solutions to e-commerce clients from platform design to search analysis, programmatic solutions and more.
Recognises e-commerce process that successfully blurred the line between offline and online. Awards for this category will go to e-commerce businesses that provide shoppers with an integrated and seamless experience across platforms and between brick-and-mortar and online storefronts.
Recognises companies that best used social media to engage online shoppers. Entries must demonstrate how they attracted traffic to e-commerce platforms with a collection of social media strategies used (at least three types of social media) which ultimately boosted business performance. A single social media campaign should enter category 20.
Recognises e-commerce platforms that give users a truly seamless and intuitive experience with an outstanding UX design that facilitates ease of use across multiple touch-points.

Campaign Awards

Recognises the best AdWords campaign that attracted the shoppers’ attention and identified target audience. Entrants must present quantifiable results demonstrating how the AdWords campaign successfully drove traffic and ultimately led to higher brand awareness and business growth.
Recognises the best e-commerce campaign that attracted shoppers’ attention and encouraged cross-border online purchase. Entrants must present quantifiable results demonstrating how the campaign successfully drove traffic and ultimately led to higher brand awareness and business growth.
Recognises the best online marketing strategy that engaged target audience and maximised the e-commerce performance. Entrants must present quantifiable results demonstrating how the e-commerce marketing campaign successfully drove traffic and ultimately led to higher brand awareness and business growth.
Recognises the best mobile marketing strategy which changed consumer buying behaviour and drove positive business results. Entrants must present quantifiable results demonstrating how the mobile marketing campaign successfully drove traffic and ultimately led to higher brand awareness and business growth.
Recognises the best social media advertising campaign which captured shoppers’ attention, engaged a target audience and encouraged purchase. Entrants must present quantifiable results demonstrating how the social media campaign successfully drove traffic and ultimately led to higher brand awareness and business growth.
Recognises B2C e-commerce companies which had an outstanding performance in online selling of products, services or information to end users. Awards for this category will go to those who sufficiently maintained their own branded platforms – from reaching out to customers, to engaging with them, to closing the sale and providing after-sales services. Entrants must present quantifiable results of yearly KPIs, traffic volume, conversion rates, average order value, customer retention and churn rates, etc.
Recognises outstanding agencies that offer e-commerce marketing as part of their core offerings to the e-commerce industry. Awards for this category will go to those who provided exceptional marketing solutions to e-commerce clients – from branding, online advertising, social media and mobile marketing, mobile app development, platform UI/UX design, and more.
Recognises outstanding large-sized e-commerce companies with more than 100 staffs within the whole company/group. Awards of this category will go to those who managed to harness the commercial potential of their own branded platforms, apps and/or social media channels to drive business performance. Entrants must present quantifiable results of yearly KPIs, traffic volume, conversion rates, average order value, customer retention and churn rate, etc.
Recognises outstanding medium-sized e-commerce companies with 20 to 100 staffs within the whole company/group. Awards of this category will go to those who managed to harness the commercial potential of their own branded platforms, apps and/or social media channels to drive business performance. Entrants must present quantifiable results of yearly KPIs, traffic volume, conversion rates, average order value, customer retention and churn rate, etc.