The Hewlett Packard Enterprise-owned networking solution company Aruba has expanded its remit with WE Communications to now cover 20 markets across Asia, Latin America and EMEA.
The relationship began in December 2013, with the WE (then Waggener Edstrom) London office carrying out an EMEA content and campaign management brief in the United Kingdom, France, Germany, Spain and South Africa. This has now been extended to include a regional APAC hub in Singapore that manages owned and partner offices in SEA, China, Hong Kong and India, in addition to extending its remit across Latin American markets including Brazil and Mexico.
The brief has increased to incorporate design, video production, insights and analytics.
“We expanded our remit with WE because they have taken the time to understand our business and technology, and perhaps most importantly, our audiences, and they are committed to developing creative campaigns and content that drive demand,” Chris Kozup (pictured), vice president of marketing at Aruba, said.