Arnold Classic Asia Multi-Sport Festival has appointed Sinclair Communications as agency partner to develop and lead an integrated public relations campaign in Asia.
Sinclair Communications’ mandate is to drive awareness of the inaugural Arnold Classic Asia, to be hosted in Hong Kong on 19-21 August 2016, positioning the festival for the whole family, while building a community of fitness, health and wellness in the region.
An initiative of Arnold Schwarzenegger, it is a celebration of sports, fitness and health that brings professionals, amateurs and enthusiasts together in an atmosphere of competition, learning and sharing.
“Sinclair Communications are PR experts in the cultural arena and are passionate about championing Hong Kong’s thriving hub of health, fitness and wellness. Hong Kong is getting fitter and it is an exciting time for us to be working with a world leading multi-sport festival that will only further encourage every Hong Konger to get with the programme, from kids and students to parents and fitness fanatics,” said Kiri Sinclair, managing director of Sinclair Communications.
The event is brought to Hong Kong by Richard Petty, chairman of Arnold Classic Asia. “Hong Kong’s community comes together in a positive way for a lot of things, but this will be the first festival of sport in the region that brings families, friends and brands together at one time. Bringing this global festival to Hong Kong unites people with something for everyone,” said Petty.