Can you smell what Under Armour is cooking with its latest collaboration with DWayne Johnson?
The sporting apparel brand has partnered with actor, producer and global superstar Dwayne â€śThe Rockâ€ť Johnson to create a range of products across footwear, apparel and accessories as well as support Under Armourâ€™s Connected Fitness initiatives.
This multi-faceted partnership will include the collaborative development of original content, inspired by the actorâ€™s lifestyle, fitness regimen, and philanthropic initiatives. Johnson will play an integral role in the promotion of Under Armourâ€™s Connected Fitness platforms, including the recently debuted Under Armour HealthBox and Record application.
Additionally, the brand will develop product capsules including footwear, apparel and accessories inspired by the films Johnson is currently working on. The first product capsule will feature a Rockinspired backpack and duffle bag.
Under Armour will also enroll Johnson to help support and drive awareness around the brandâ€™s philanthropic initiative, UA Freedom, developed to inspire, honor and support members of the United States Military, first responders and public safety officials.
Following a career in the WWE that includes seven WWE Championships, Johnson has solidified himself as a worldwide box-office powerhouse, ranking number one on Forbesâ€™s Top Grossing Actors of 2013 and being named the Top International Box Office Star for 2015.
Throughout his successful career, Johnson has remained dedicated to promoting health and fitness, with a continued mission to educate, empower and motivate people around the world through health and physical fitness.
â€śJohnson has been a key partner to the Under Armour brand for many years and a key contributor to sports and entertainment as a whole. We are thrilled to have him officially join the UA Team. His values and commitment to health and fitness directly align with Under Armourâ€™s brand mission to make all athletes better and we look forward to working with him for many years to come,â€ť said Todd Montesano, senior vice president strategic partnerships and entertainment.
“We wanted to empower as many people as possible to attack their goals, so we partnered with the best innovators in the health and fitness business. Together with Under Armour, we will deliver game changing products to help people get after it and chase greatness,â€ť said Johnson.
Johnson joins Under Armourâ€™s all-star roster that includes Stephen Curry, Tom Brady, Cam Newton, Misty Copeland, Jordan Spieth, Lindsey Vonn, Andy Murray and Michael Phelps.