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Ariel honored 100 Filipinas at its Wash Your Fears Summit

Ariel, the world’s leading detergent, honored 100 Filipinas who are fearless in pursuing their passion with the Wash Your Fears Summit. In this summit, Ariel’s brand ambassador, celebrity Kris Aquino, and 7 Fearless Women were invited as keynote speakers in a discussion on the “State of Filipina Women” where they also shared inspiring stories on how they overcame their fears and succeeded in life. The event demonstrated Ariel’s ability to remove 100 stains in 1 wash through a symbolic washing away of fears by the 100 Fearless Filipinas.

The gathering paid tribute to all Filipinas who continue to strive to improve the lives of their families and their communities. Ariel recognizes the journey to success is often stained by roadblocks that test one’s strength, dedication, and commitment, yet Filipinas are known to stand up from the fall, wash their fears away, and bravely face the world.

This summit for women featured a panel discussion headlined by Kris Aquino and seven female celebrity influencers who are known to be fearless in their various roles, such as fearless beauty queen Miriam Quiambao, fearless advocate for peace and development Amina Rasul, fearless advocate for health and environment Anna Kapunan, fearless beauty queen and advocate for children’s education Marilou Chua, fearless journalist Samira Gutoc-Tomawis, fearless entrepreneur Mandy dela Rama, and fearless lifestyle columnist Mons Romulo. Ms. Emmeline Verzosa, Executive Director of the Philippine Commission on Women (PCW) and Ms. Maria Clara Ignacio, Chief of The Women’s Center – Technical Education and Skills Development Authority (TESDA) were also invited as key note speakers to provide deeper context on the ‘State of Filipinas’ today. All women in the panel shared their inspiring stories on how they recovered from the many stains they encountered in their pursuit of their dreams and ambitions.

“Sometimes, no matter how focused we are on our goals, there will be unexpected situations and stains that will challenge our abilities. But being a Filipina and a mother, I learned to use the last ounce of strength to stand up and face my fears,” Kris said.

Beauty queen Miriam Quiambao had her own share of trials. “I draw a lot of strength from my faith. I had my own share of dark moments which lasted for years.  My healing journey was filled with feelings of gratitude, positive thoughts and lots of prayers.  I believe Filipinas are strong, because we love to pray,” she said.

Businesswomen, columnist, and civic-minded lady Mons Romulo believes that women can learn a lot each from other’s experiences. “No one is excluded from hardships. I like sharing my story because I want other Filipinas to learn from my challenges,” she said.

On the topic of the current state of Filipinas in society, Maria Clara Ignacio, Chief of TESDA’s Women Center states, “The presence of Filipinas in the workforce has had a big impact in the economy.  Thanks to their skills, there is considerable industry growth in the country. In TESDA we believe that development is for all. Men and women should have the same opportunities.”

Emmeline Verzosa, PCW Executive Director, also shared, “Society has learned to appreciate the uniqueness of the hardworking Filipina. They are not only dedicated to their jobs; they also strive to be good wives, good mothers and good daughters. Sadly, often times they put other people’s needs before their own.”

Though there were a large number of stains, they were no match for Ariel’s superior stain removal as the audiences witnessed firsthand the product’s efficacy in removing 100 stains in just 1 wash with its optimized formulation which contains a higher level of active ingredients and smart enzymes.

“Empowering Filipinas is at the core of what Ariel stands for, and we continue to find ways to drive conversations that can inspire more Filipinas to succeed in life. Ariel recognizes that Filipinas are now fearless in seeking new opportunities to propel them forward in life. This summit for women celebrates 100 fearless Filipinas who have demonstrated that fears are just stains that we have to be brave enough to remove. Be fearless like Ariel – tested and proven to remove 100 stains in 1 wash,” said Louie Morante, Regional Communications Manager for Fabric & Home Care, Procter & Gamble Southeast Asia.

The Wash Your Fears Summit seals Ariel’s commitment to clean 100 stains in 1 wash. The power in every wash leads to a worry-free laundry experience, allowing women to have time for themselves and for the people around them.

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