Arena names Iea Nepomuceno as business director

Havas Media Group Ortega has appointed Iea Nepomuceno as its new business director for the  group’s second agency brand, Arena. She comes from an unnamed leading media blocktimer.

Iea (pictured) will be in charge of the Arena account management team together with Lawin Bulatao, Arena’s executive creative director. The agency’s growing list of clients includes LBC, LG, L’Oréal, Maybelline, Garnier, Globe Business and SM Cyberzone.

Iea’s has previously worked with JWT as an account director and was later promoted to the role of integrations director serving clients like Unilever, Mondelez, Nestle and Johnson &Johnson. He was also part of  TBWA Tequila where she handled below-the-line advertising, activations and CRM. Some notable campaigns where she was part of  include Bactidol 12-hour Sing-a-thon, Kraft Eden Operation Smilewich and Cream Silk Hair Sonata.

Commenting on her appointment, Iea said: “It’s quite exciting to work in an environment that lives and breathes integration across all disciplines. Arena is set up to orchestrate an integrated approach to developing projects and campaigns and I look forward to this challenge.”






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