Arcade adds creative firepower

Creative network Arcade has appointed of five new creative directors- Lizi Hamer, Andrew Reznik, James Keng Lim, Ross Fowler and Greg Rawson, all to be based in the group’s Singapore headquarters.

Mark Taylor, Gary Tranter, and Matt Cullen, all of whom share the designation of co-founder and group executive director, commented on the appointment.

“With clients as diverse as Unilever, Google, McDonald’s, IKEA and Coca-Cola, we are very excited to see the unique perspective each creative director will bring to our game,” Taylor, said.

“They are a fantastically diverse bunch: Cannes Lion laureate, Lizi Hamer was recently named in the ‘Top 20 Women to watch in Asia’, Andrew Reznik is a big brand leader with a wealth of International experience, James Keng Lim a complete all-rounder having worked across all media as well as run his own agency, Ross and Greg, an award-winning team known for the diversity of their work; from online reality game shows to crowd-sourced web films. Combined, they have the creative power to really help shape the future of our clients’ brands,” according to Tranter.

“They all have the creative entrepreneur DNA that we are looking for in our leaders,” added Cullen.

Group CEO, Nick Marrett, said:  “Combined with our group executive creative directors Matt, Mark and Gary, the new intake means that as we grow our clients will continue to have direct access to the key people who do the work and can make brave decisions together. It represents our ongoing commitment to creativity, keeping it at the heart of everything we do – servicing our clients’ needs with creative solutions across the board, in any channel.”

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