APAC Brandscapes hub for Singapore

Pranesh Misra has ended his 28-year affair with Lowe to launch Brandscapes Worldwide Consultancy, a marketing consulting and data analytics company which will base its APAC hub in Singapore.Misra, whose most recent role at Lowe was global director, marketing and accounting, expects to also expand Brandscapes into Japan, US, and the UK. There will be a back-end office located in Mumbai."The research industry is good at creating information but not in translating it. This led me to believe that we could come in at that stage and expand the ability of the marketing and brand management," Misra said.Misra said the business will commence operations in around three months while a Singapore office could launch within a year.