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AnyMind Group completes full acquisition of Acqua Media

AnyMind Group, an AI solutions provider, has successfully completed the full acquisition of Acqua Media, a Hong Kong-based publisher trading desk, which serves more than 252 publishers from Hong Kong, Taiwan, Beijing to Sydney, generating an average of 8.3B monthly impressions. After operating for 30 months, this is the company’s second acquisition.

“Acqua Media provides us with established market share in the Hong Kong and Taiwan markets, along with Beijing and Sydney,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.

Acqua Media provides ad monetisation services for premium web publishers and app developers together with programmatic selling strategy consultation. It has been four months after the acquisition, Acqua Media has leveraged machine learning and AI to match up advertiser demand with publisher inventory, optimise the value CPM automatically, and proprietary automatic in-article insertion technology through AdAsia Digital Platform for Publishers.

“AdAsia Digital Platform for Publishers allows us to manage all kinds of ad network in one single dashboard which can save our time and reduce our manual work,” said Ben Chien, managing director of Greater China, AnyMind Group.

AnyMind Group has benefited from the first acquisition with Japanese publisher trading desk FourM on both advertising channels and industry resources. At the same time, FourM leveraged the technology that AnyMind Group has. AnyMind Group believed that this synergy is going to take place and beneficial to the publishers as well.

“First of all, we have to identify the opportunity. IO business is not going to grow. Everything is going to be programmatic and PMP. Technology is the key to bring us and our partners to the next stage,” said Chien.

In order to provide the clients more added-value, AdAsia Holdings, the subsidiary of AnyMind Group, has partnered with Adloox, a global independent ad-verification and insights platform, to offer advanced ad-verification solutions to advertisers and publishers. Publishers can now access to adloox tools and insights through the AdAsia Digital Platform for Publishers – providing publishers with access to verification tools that can identify inventory viewability and invalid traffic.

Looking ahead, both advertiser and publisher will look towards greater innovations. The company is looking forward to growing further and dare venture into the new by providing advanced solutions.

Left: Ben Chien, managing director of Greater China, AnyMind Group; Right: Kosuke Sogo, CEO and co-founder of AnyMind Group

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