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Antony Yiu leaves iProspect for MEC

Former iProspect Hong Kong managing director Antony Yiu has left the position and taken up the role as head of search and performance for MEC APAC.

In his new role, he will be responsible for developing world-class search and performance hubs in the APAC region and will report to Ben Poole, head of digital, APAC.

“His track record with clients and talent is, I believe, unrivalled in the search and performance marketing industry. Hiring Antony is a statement of intent that we are fully serious about developing the best search and performance practice in APAC,” said Poole.

Yiu joins the agency from iProspect Hong Kong as managing director, which he helped start in 2008. His experience includes developing search and digital strategies for regional clients such as Shangri-La Hotels & Resorts, Mandarin Oriental Hotels, The Peninsula Hotels, Sony Consumer Electronics, Ralph Lauren and DBS. Prior to iProspect Hong Kong, Antony worked in a variety of market research and technology companies in US and Hong Kong, including Google, AdBrite, and TNS.

Commenting on his new role, Yiu said: “I am delighted to be joining MEC, one of the most creative and inspiring agencies in the business, and I look forward to applying my skills and knowledge, exploring the constantly evolving digital landscape and ensuring MEC remains at the forefront here.

I value their integrated, holistic approach to digital planning and strategies, instead of evaluating search in silos. This will prove to be particularly essential for the changing dynamics in travel and hospitality, as well as financial industries, with the goal to drive acquisitions directly digitally.”

MEC APAC CEO Stephen Li sees the new hire as an important step towards providing innovative, integrated solutions to clients.

“Anthony is an accomplished professional with a unique background and his appointment enables us to develop a region leading competency. His deep expertise in search, performance and business development will be invaluable for our teams, and we look forward to his innovative solutions for our clients and agency partners,” he added.

Earlier in December, iProspect has named Lawrence Yang general manager of Hong Kong and regional director for iProspect Asia Pacific to fill in the empty spot.

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