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Anmum wants to make pregnancy a tastier experience

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Anmum Hong Kong has launched Anmum YOU&B, claiming to be Hong Kong’s first food and beverage platform for pregnant women.The Anmum YOU&B programme includes a website endorsed by dieticians providing over 100 in-home dining recipes and dining out tips, where women can access personalised advice from certified dieticians.The Fonterra maternal nutrition brand said eating during pregnancy can be difficult as women strive to ensure they are eating safe, healthy foods.The campaign was also accompanied by an emotive video which was viewed more than 1.5 million times in a week.https://youtu.be/pt41_wbz_MwThe brand also looks to reinvent pregnancy seminars through an exclusive dining experience. Selected pregnant mums will enjoy a three-course menu, inspired by Anmum and the finest cuisines, while learning about dietary advice presented by a dietician.“We want women to feel that pregnancy is an enjoyable experience.” said Brucemond Chan, associate marketing director of Fonterra Brands Hong Kong: “Starting from the moment when ‘me’ becomes ‘we’, every bite of food becomes a serious decision for a pregnant woman. Anmum YOU&B is here to help pregnant mums feel confident that they can enjoy a healthy, nutritious and enjoyable daily diet.”Credits:Client: Fonterra Brands Hong KongCreative: mcgarrybowen Hong KongAssociate creative director: Curry MakArt director: Chiu SingPlanner: Woody YipGroup account director: Yan KwanAccount director: Kenard ChuiSenior account executive: Polly LeungMedia: MediaCom Hong KongDigital and CRM: Fimmick Ltd

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