SapientNitro’s Andy Greenaway (pictured) has taken on a new role at Dentsu Singapore as executive creative director.
He will be reporting to Rosalyn Tay,group CEO of Dentsu Aegis Network and will also be working closely with Ted Lim, chief creative officer of Dentsu Network in Asia to create work for the Singapore market. The role was previously held by Ng Heok Seong.
Prior to his three year stint at Sapient, he spent eight years with Saatchi & Saatchi. He has also worked in various roles across Ogilvy & Mather where he spent neatly 16 years.
In a conversation with Marketing, Dick van Mohtman, charman and CEO of the Southeast Asia operations at the agency has been upgrading regionally through a series of hires and acquisitions to create “lighthouses” across the region. Now it will be be ramping up the Singapore operations.
“For us, this is a step in collecting senior passionate talent who will help us and our clients innovate and transform in a convergent world,” said van Mohtman.