Fonterra’s Anchor Dairy collaborated with APD Kuala Lumpur for the “Anchor Twist” campaign, which transforms everyday Malaysian dishes into something extraordinary. “Anchor Twist” was created to elevate everyday local recipes with the Anchor Dairy’s butter and cheese.
Red Films was also involved in the production of three videos for Facebook and YouTube, which showcase new recipes in a quirky and unconventional manner. The first recipe features a spin on the popiah pisang goreng cheese, accompanied by an original score sung by Takahara Suiko, the lead singer of The Venopian Solitude.
According to Jenatun Zulkifli, copywriter at APD Kuala Lumpur, Suiko was chosen for the video as she was able to deliver the upbeat performance that Anchor Dairy and APD wanted, both lyrically and visually.
“As a mum, I understand that it can be quite challenging to provide wholesome meals for the family on a daily basis. This campaign aims to inspire Malaysian mothers with interesting and new ways of elevating local dishes by adding some dairy goodness from Anchor products as the catalyst in their food. Most importantly, it also aims to strengthen family bonds through delightful new recipes,” Karen Ong, marketing director of Fonterra Malaysia, said.
“We know mums work very hard to impress with their cooking and are always looking for inspiration online. However, there aren’t many local sources they can go to for new recipes that are delicious and easy to make at the same time. As such, we wanted to ensure that the treatment of the video inspires and energises mums,” Zulkifli added.