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Analitika to turn Philippines as analytics hub by 2015

Top public and private groups has just formed a new consortium to establish the Philippines as a prime destination for smarter analytics by 2015.

The country is aiming to spur big data demand and prepare its workforce for the emerging trend towards analytics with the Analitika consortium, which is spearheaded by IBM Philippines together with eight founding members.

This includes the Bank of the Philippine Islands, ABS-CBN Corp., Smart Communications, Inc., Pilipinas Shell Petroleum Corp., Sun Life Financial, Inc., SM Retail, Inc., Integrated Micro-electronics, Inc. and Manila Electric Co.

Launched this Tuesday, Analitika’s government partners include the Department of Trade and Industry (DTI), the Department of Science and Technology (DOST) and the Commission on Higher Education (CHED).

Expected to account for 10% ($212 million) of the $2.12-billion global analytics industry, Analitika believes that the country can easily grow its share by building a strong skilled workforce ready to meet an enormous job demand by next year.

While research firm Gartner predicts that smarter analytics can create 4.4 million jobs by 2015, only 30% can be filled, partly due to a lack of skilled workers up for the job.

“The Philippines is well-positioned to supply the needed global workforce of four million. And, since this is an emerging discipline, if we move with the right strategy and speed, as we did in BPO, we can be the global center for smarter analytics,” Mariels Almeda Winhoffer (pictured), president and country general manager of IBM Philippines, said during the launch.

Even before Analitika, IBM started its crusade with the Smarter Analytics Education Roadmap for the Philippines, a partnership signed by the tech giant and CHED in 2012.

Scheduled to be finalized in the next 6 to 8 months, the roadmap will review the existing academic curriculum, recommend new courses, identify job opportunities and form a Smarter Education Consortium to act as an advisory council and consultative body on next-generation education policies and reforms.

A total of 12 leading universities in the country have developed curricula for business analytics, but Winhoffer plans to address the talent gap much earlier. In comparison to Singapore where analytics is introduced to graduate students, the consortium plans to start in the elementary level, particularly Grades 11 and 12, and in college.

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