The countryâ€™s leading FMCG company hands over media planning and buying of its beauty vertical to Havas Media. With a strong edge on its mother-targeted as well as health and nutrition brand, it shifts it focus on the launch of its beauty vertical in mass media.
â€śWe were looking for an agency that would do justice to our beauty vertical â€“ we found Havas Media to be the right partners with a sound strategy and a team which showed a lot of passion for our business,â€ť said Naveen Anand, CMO for Amway India.
As a wholly owned subsidiary of US-based Amway, the FMCG company offers more than 130 products in personal care, home care, nutritional and wellness and beauty.
â€śWe are delighted to have Amway as a part of our portfolio. It is a great brand to be associated with. But more importantly, they are a great client to work with. This is yet another very important milestone in Havas Media Indiaâ€™s ambitious growth plansâ€ť, said Anita Nayyar (pictured) of CEO Havas Media Group for India and South Asia.