Amway India appoints Havas Media

The country’s leading FMCG company hands over media planning and buying of its beauty vertical to Havas Media. With a strong edge on its mother-targeted as well as health and nutrition brand, it shifts it focus on the launch of its beauty vertical in mass media.“We were looking for an agency that would do justice to our beauty vertical – we found Havas Media to be the right partners with a sound strategy and a team which showed a lot of passion for our business,” said Naveen Anand, CMO for Amway India.As a wholly owned subsidiary of US-based Amway, the FMCG company offers more than 130 products in personal care, home care, nutritional and wellness and beauty.“We are delighted to have Amway as a part of our portfolio. It is a great brand to be associated with. But more importantly, they are a great client to work with. This is yet another very important milestone in Havas Media India’s ambitious growth plans”, said Anita Nayyar (pictured) of CEO Havas Media Group for India and South Asia.