Amobee has announced it is now a Facebook Marketing Partner with early Instagram ads API access.
Amobeeâ€™s brand and agency clients, including Lexus, Lâ€™Oreal and Starcom Mediavest Group (SMG), can now enhance their Instagram campaign strategy and execution through Amobeeâ€™s technology platform that has advanced audience targeting and delivery capabilities for multiple ad types that meet a variety of objectives from driving awareness and engagement to video views and mobile app installs.
â€śInstagramÂ provides an opportunity for brands to reach and engage current and potential customers in an innovative way,â€ť Katie Ford, president at SMG, said.
â€śOur agencyâ€™s partnership with Amobee demonstrates our strategic approach of how we mine insights to inform paid, earned and owned media activation across channels. We have leveraged Amobeeâ€™s technology to position our clients as an active part of consumersâ€™ digital experience.â€ť
Amobee is among a select group of companies globally with ads API integration across all four major platforms â€“ Facebook, Instagram, Twitter and Pinterest. These technology integrations allow advertisers to harness the power of Amobeeâ€™s patented Brand Intelligence marketing technology platform, which analyzes more than 60 billion digital content engagements daily across the Web, including mobile and video.