Amnet, Dentsu Aegis Network‚Äôs programmatic unit, and RadiumOne, a leading data driven marketing technology company, today announced a data and platform collaboration across the Southeast Asia region.
The partnership will see RadiumOne‚Äôs proprietary mobile and sharing analytics software deployed across Amnet‚Äės clients, complementing existing technology to fuel paid media effectiveness. Amnet will also now be able to leverage RadiumOne’s unique interest and intent data, offering brands access to Web and mobile sharing data across the region.
Marc Langenfeld, Amnet‚Äôs regional director for Southeast Asia, said: ‚ÄúAment is focused on providing best-in-class, technology independent solutions for our clients, and this collaboration with RadiumOne creates another fantastic opportunity for us to do so.‚ÄĚ
RadiumOne‚Äôs proprietary tools include the ability to connect brands across earned, owned, paid and shared media, which is particularly valuable given the proliferation of instant messaging platforms across Southeast Asia.
“Over 74% of all sharing in the region now occurs via dark social channels. The distribution of branded and shareable content outside of public social networks and the data derived from these consumer actions are not yet fully understood in this region. With RadiumOne on board, we look forward to unlocking the full value of the sharing economy for our clients,‚ÄĚ¬†Langenfeld added.
Charlie Baillie (pictured), regional director of RadiumOne Southeast Asia, said: ‚ÄúRadiumOne and Amnet saw the opportunity to pioneer a programmatic strategy that truly complemented each other‚Äôs offerings. It is an exciting move and we‚Äôre looking forward to leading the way with Dentsu Aegis Network across the region.‚ÄĚ