Amnet, Dentsu Aegis Network’s programmatic agency, has appointed Conrad Tallariti as its general manager for Southeast Asia. The role is newly created and will see Tallariti report to Anna Chan, regional managing director at Amnet. He was most recently head of agencies in Southeast Asia and North Asia at LinkedIn.
He will be responsible for driving performance across five offices including Indonesia, Malaysia, Singapore, the Philippines and Thailand. He will also lead four key teams – client servicing, product development, analytics, and marketing.
Tallariti brings nine years of experience in the media and adtech industry. His experience spans across sales, strategy, content marketing, programmatic, and management in both regional and local roles at Sizmek and Microsoft.
In March, the company elevated Mandar Kambli, publisher development lead, to a newly created role of head of products and partnerships. In February, it saw the appointment of Joshua Campanella as regional account director for Southeast Asia.
“Amnet is evolving to the next stage of programmatic since the acquisition of Merkle by Dentsu Aegis Network, and a strong team will be crucial to lead the change. Tallariti, with his expertise in adtech as well as agency relationships will be vital in steering the future of the agency as we move towards a people-based marketing model where audiences are reached based on addressable people-based IDs, eliminating wasteful impressions,” Anna Chan, regional managing director for Amnet said.
“I am excited to be a part of the programmatic industry which is where the future of media is headed. The team at Amnet has demonstrated their expertise attaining great success over these four years and I look forward to working closely with each team member to keep the momentum,” Tallariti said.
According to DAN’s Ad Spend Forecasts released in June, programmatic will be one of the sources of growth for digital ad spend this year and is set to grow by 25.4% in 2017. As the programmatic arm for the group, Amnet has seen an increasing amount of advertiser spend since 2014 leading to a rapid expansion in operations and offerings. Meanwhile, the company has been bolstering its management team since the start of the year.