Dentsu Aegis Networkâ€™s Programmatic Agency, Amnet, has inked a programmatic collaboration deal with LinkedIn, in the Asia Pacific region. The collaboration allows Amnet to leverage on LinkedInâ€™s professional targeting while using proprietary programmatic data to target quality audiences for clients at greater scale.
The collaboration also gives Amnet access to LinkedInâ€™s professional segments and various exclusive curated segments, which follows closely after the launch of Amnet Spectrum, its programmatic inventory marketplace for Asia.
Anna Chan (pictured), regional managing director, Amnet Asia said, â€śProgrammatic advertising is evolving and growing very rapidly, and weâ€™re seeing more advertisers shifting budgets from open exchanges to private marketplaces. We, at Amnet, are working very closely with key publishers and media owners to understand the value of their content, data and environment to which the user is being exposed to.â€ť
Mandar Kambli, publisher development lead at Amnet Asia added, â€śOur focus is to identify the right publishers that can deliver the message to our desired audiences most effectively. Our collaboration with LinkedIn elevates the quality of services we offer and gives us a differentiating factor. This is an exciting time for us and we strongly cement our positioning in the competitive programmatic landscape.â€ť