Amadeus appoints WE Communications for the region

Travel technology company Amadeus has appointed WE Communications as its regional PR agency of record.Karun Budhraja, vice president, corporate marketing & communications at Amadeus Asia Pacific, said WE mapped out an insights and impact-driven approach which resonated with the needs of the region."With WE’s extensive network in the region, this partnership only reaffirms Amadeus’ commitment to the travel industry in Asia Pacific," he said.WE currently also works with brands such as Akamai, Transitions, MediaTek, Toyota and Sony in Asia Pacific.With operations in 195 countries and a global team of more than 11,000 people, Amadeus connects businesses to the global travel ecosystem, manages and optimises their operations more effectively to enable them to better serve travelers.“We are thrilled to have been appointed the regional agency of record for Amadeus – a brand we hugely respect – and we look forward to tapping on the strength of our regional network and deep expertise in technology, consumer and digital communications to deliver results which align to their business needs,” Carolyn Camoens, senior vice president, WE Southeast Asia. said.