Marketing

Toggle

Article

Allison Lim returns to Burson-Marsteller

Burson-Marsteller has announced the appointment of Allison Lim as regional managing director, public affairs and government communications, Asia Pacific.

Based in Singapore, Lim previously served as market leader for Burson-Marsteller from 2007 until 2011. Lim will focus on expanding the firm’s public affairs and government business in Singapore and across Southeast Asia. She will report to Ian McCabe, regional public affairs practice chair for Asia Pacific.

She has more than 18 years of policy and government experience, specialising in Pan-Asian government relations and issue management, NGO advocacy, CSR, crisis preparedness, and stakeholder engagement for a wide range of clients including large multinationals, healthcare companies, listed utilities, universities and NGOs. Past assignments have taken Lim throughout Southeast Asia, as well as Australia, Greater China, India and Japan.

Here, she leveraged her skills in multiple communications disciplines to help clients communicate about the political, regulatory and socio-economic issues impacting their businesses and organisations. Lim has also lived and worked in the Middle East and North Africa.

“Allison’s breadth of knowledge across sectors is incredibly valuable, and a great benefit to our clients trying to navigate through an increasingly complex political and regulatory environment,” added Ian McCabe. “Businesses and organisations are constantly challenged by evolving standards and policies. With Allison’s return, the team at Burson-Marsteller is now even better equipped to help our clients overcome these challenges.”

Read More News

in Global by

Black Friday hijacked by WTO

World Toilet Organisation (WTO), with the help of Saatchi & Saatchi Singapore, has launched a crowd funding initiative to improve ..

in Malaysia by

Money woes be gone with Dr Wang

When it comes to managing your money, Bank Negara seems to know best. The banking institute has collaborated with Suria FM and 988..

Trending

Leave a Reply

You must be logged in to post a comment.