Burson-Marsteller has announced the appointment of Allison Lim as regional managing director, public affairs and government communications, Asia Pacific.
Based in Singapore, Lim previously served as market leader for Burson-Marsteller from 2007 until 2011. Lim will focus on expanding the firm’s public affairs and government business in Singapore and across Southeast Asia. She will report to Ian McCabe, regional public affairs practice chair for Asia Pacific.
She has more than 18 years of policy and government experience, specialising in Pan-Asian government relations and issue management, NGO advocacy, CSR, crisis preparedness, and stakeholder engagement for a wide range of clients including large multinationals, healthcare companies, listed utilities, universities and NGOs. Past assignments have taken Lim throughout Southeast Asia, as well as Australia, Greater China, India and Japan.
Here, she leveraged her skills in multiple communications disciplines to help clients communicate about the political, regulatory and socio-economic issues impacting their businesses and organisations. Lim has also lived and worked in the Middle East and North Africa.
“Allison’s breadth of knowledge across sectors is incredibly valuable, and a great benefit to our clients trying to navigate through an increasingly complex political and regulatory environment,” added Ian McCabe. “Businesses and organisations are constantly challenged by evolving standards and policies. With Allison’s return, the team at Burson-Marsteller is now even better equipped to help our clients overcome these challenges.”