Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Allianz shares stories on protecting Malaysians in the lead up to Malaysia Day

Allianz shares stories on protecting Malaysians in the lead up to Malaysia Day

share on

Allianz Malaysia has brought together Malaysians from diverse backgrounds for a series of videos leading up to Malaysia Day to share their fondest childhood memories and personal experiences to reflect the theme of protection, a value deeply rooted in Allianz Malaysia.Done in collaboration with UM, the videos demonstrate diversity through different lenses while showing the true meaning of a multi-cultural Malaysian. They also featured notable pairings of veterans and activists including R. Nadeswaran, Miri Adek, Eddin Khoo, Brid Jen (Rtd) Dato’ Mohd  Arshad B Mohd Raji, Haymasuthan Periasamy and CEO of Allianz Malaysia, Zakri Mohd Khir.Each video raises profound questions and earnest sharing from the Malaysians with the conversations highlighting protection of access to education, unity, rights, heritage and culture. The videos will run across Malaysia Day on social media and TV, with a special talk show on TV3 and 8TV.https://youtu.be/iFpGL0BuEF4https://youtu.be/FOjCkKmWIM8https://www.youtube.com/watch?v=M1Oqz2zKjBg&t=11shttps://youtu.be/76Ryu_V6bPsUM's business director Wong May May said it wanted to inspire Malaysians by showcasing actual experiences of veterans and activists from different backgrounds and have them speak about their individual stories of sacrifice and aspirations for our beloved country. Through these personal conversations the videos weaved in messages of strength, unity and inclusion in a unique way, she said.“The three initial videos each cut off with a final mystery question, with the concluding video asking each pair what they believe is the most important thing to protect in Malaysia, and why. The responses from all were truly touching and gave all of us on the team a great sense of promise for our country,” Wong added.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window