Allianz Malaysia has launched road safety initiatives in 2015.
These initiatives include plans to organise road safety advocacy campaigns in schools, at accident prone areas as well as during major festivals to create road safety awareness among members of the public.
According to Jabatan Keselamatan Jalan Raya (“JKJR”)’s Road Safety Statistics Book 2014, 80.6% of accidents are caused by human factors with fatal accidents mostly due to negligence. Malaysia is ranked among the top 25 most dangerous countries for road users.
“Road accidents have cost innocent lives and we at Allianz would like to focus on what we can do to help in reducing accidents, or better yet prevent them from happening altogether. Road safety is highly important as it affects everyone. We hope to keep Malaysians travelling on the road safe,” Zakri Khir, CEO of Allianz Malaysia (pictured) said.
Aside from Allianz Malaysia’s Road Safety initiatives that are rolled out in accident prone areas and schools, the Company also shows its support to its partners, namely JKJR, Petrosains and Safe Kids Malaysia, by distributing its road safety items at designated road safety advocacy campaigns held in conjunction with the 3rd UN Global Road Safety Week.
Throughout the Road Safety Week campaigns, 120 Child Safety Booster Seats, 60 SIRIM-approved helmets, 300 reflective safety windbreakers, 500 reflective motorcycle stickers, 3,650 reflective wristbands and 1,650 road safety tips booklets were distributed to students and public.
“We will continue with our efforts to instil road safety awareness among Malaysians to help reduce the number of road fatalities in the country,” Zakri added.
Additionally, a pledge signing for the #SaveKidsLives campaign was also held during the Global Road Safety Week, where participants pledged to call for action to stop the growing number of road deaths worldwide.
Globally, Allianz partners with the FIA Foundation’s Road Safety Fund in support of the UN “Decade of Action for Road Safety 2011-2020” under the mission “Drive Safely”.