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Alliance Française de Singapour launches new campaign with Ogilvy

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Alliance Française de Singapour has partnered up with Ogilvy to launch a new campaign. Alliance Française de Singapour  will use the assets from this campaign to promote French films and cultural activities such as Ciné-Club which hosts weekly screenings of French cinema every Tuesday, Ciné-Plus which presents special screenings of French films and Ciné-Kids that promotes French movies for children in Singapore.An aspiring French filmmaker sits down with Hollywood’s top producers of big budget blockbusters to pitch his seemingly eccentric movie ideas. It doesn’t go well. Unbeknownst to them, the scripts he describes have already been created and released to critical acclaim, even winning The Palme d'Or, the highest prize awarded at the Cannes Film Festival.This is the crux of new short films released today by Alliance Française de Singapour, part of the leading global network promoting French language and culture, in support of their efforts to promote French cinema to audiences in Singapore and around the world and grow its popularity.“We are very excited by this campaign as we feel it conveys French cinema’s depth of scriptwriting in a fresh and humorous way. The intention is not to be, obviously, in competition with Hollywood but to broaden audience’s horizons. We’re eager to see how this film will help to promote French cinema in Singapore and abroad and attract larger, more diverse audiences,” said Anne-Garance Primel, Executive Director, Alliance Française de Singapour.View the films at https://www.youtube.com/watch?v=Dbrgs9G41jY.The global Alliance Française network may also use the films to promote additional activities through its 812 establishments in 135 countries.Campaign credits:Project title: Pitching French Films to HollywoodClient: Alliance Française de SingapourCreative Agency: Ogilvy & Mather SingaporeProduction House: Joinery, Los AngelesExposure: Cinema Digital and Social

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