While social media marketing is on the upswing, brands are swarming towards the “next big thing” in a bid to reach consumers.
But they will soon find out the realm of social rarely has a golden rule to follow and when facing difficulties in measuring ROI on Facebook campaigns, they start to ask a million-dollar question: Is social media really all that it has cracked up to be?
Rezab reveals that spending on social media in Asia Pacific rose 54% in 2013 compare to the previous year. The region will be home to the largest social network population globally by 2017, he predicts.
According to data from the social media analytics, 90% of brands have recognised the value of social media as a superior marketing platform, but only 33% use tools for deep social performance analytic.
With all the marketing efforts flooding social media, half of all Facebook posts are boosted with default targeting. Reach and engagement are seeing a drop amid an efficiency gap. In this regards, Rezab shares some top tips on how to optimise the use of social media strategy in this video:
Headquartered in Prague, Socialbakers recently completed a $26 million Series C financing round, the largest for any social analytics company based outside North America.
This new funding led by Index Ventures, with existing investor Earlybird participating, validates Socialbakers’ status as the leading provider of SaaS-based, enterprise social analytics on a global scale.
With its solid business base in six top tier cities including San Francisco, New York, London, Paris, Munich and Singapore, Socialbakers is now planning to expand its footprint to Hong Kong within 2014.
Photo courtesy to beta.earlybird.com