Alibaba Group has launched the Indonesian Pavilion on Tmall Global in an effort to raise the brand awareness of the best of Indonesian products among hundreds of millions of Chinese consumers in the run-up to Alibaba’s 11.11 Global Shopping Festival.
Indonesia is the newest country that has its unique products showcased in the country pavilions on Tmall Global, joining other countries such as Malaysia, Thailand, Japan, New Zealand, Spain, the US and more. Tmall Global, a platform within Tmall, is dedicated to helping overseas brands and retailers reach Chinese consumers without the need for physical operations in China.
In a show of support for the initiative, President of Indonesia Joko Widodo spoke to Indonesian dignitaries and guests attending the launch ceremony at Shanghai’s Oriental Pearl Tower in a video message highlighting some of the best-loved Indonesian brands.
“Indonesia not only is renowned for its rich resources and beautiful natural environment, we are also a country known for producing some very high-quality products,” President Joko Widodo said in Bahasa in the video. “As the President of Indonesia, my family and I enjoy very much the quality and authenticity of these products. I wholeheartedly present these finest products that Indonesia have on offer to all of you.”
The milestone in introducing Indonesian brands to Chinese consumers was achieved after fruitful discussions between the Indonesian Government and Alibaba Group on ways to collaborate on enabling Indonesian businesses so they can reap the benefits of cross-border trade in the digital era. Other initiatives discussed included helping Indonesia train up a pool of local digital talent as well as innovation in fintech.
The Pavilion is initially launched with five leading Indonesian food and beverage brands with the hopes that it would open up a path for more unique and authentic Indonesian products to win over more Chinese consumers in the longer term. The five brands that have joined the Pavilion are instant noodle maker Indomie, coffee specialist Kapal Api, biscuit company Richeese, bird’s nest brand Yan Ty Ty and shrimp cracker maker Papatonk. Launched in time to join this year’s 11.11 Global Shopping Festival, the Pavilion not only is a one-stop destination for Indonesian products to raise their brand awareness, it also serves as a gateway for Chinese consumers to learn more about Indonesia’s rich culture and exotic travel destinations.
“The Indonesia Pavilion launch is a major step forward for our partnership with Alibaba Group in providing the best e-commerce platform for Indonesia’s export products to reach the Chinese market. We hope this initiative will further entice Chinese consumers to enjoy the flavors of Indonesia through its finest products and attract more Indonesia’s best brands to take advantage of this not-to-be-missed opportunity,” said H.E. Djauhari Oratmangun, Indonesian Ambassador to People’s Republic of China.
Ryan Wang, general manager of Public Affairs, Tmall, said: “Through the launch of the Indonesian Pavilion to spotlight local brands and hosting various activities to promote Indonesia in the run-up and during the 11.11 Global Shopping Festival, we demonstrate our commitment to providing Indonesian businesses a platform to showcase their high-quality offerings to Chinese consumers. We hope this will encourage other Indonesian businesses to learn more about this great opportunity and perhaps even to participate in the next 11.11 Global Shopping Festival.”
In line with its vision of “Making it Easy to Do Business Anywhere”, Alibaba over the past years has undertaken various initiatives to enable the SMEs and young people in Indonesia. These include the opening of Alibaba Cloud’s first data center in the country to empower the its start-up industry, the cooperation between its B2B marketplace Alibaba.com and local partners to help Indonesian wholesalers find buyers from around the world, as well as various e-commerce training programs run by Alibaba’s education arm Alibaba Business School and other business units in the company’s ecosystem