Aladdin Group eyes global reach, inks a deal with Manchester United

Malaysian e-commerce company Aladdin Group has struck a global partnership with well renowned football club Manchested United to generate brand awareness.This will see both brands working together on engagement projects to reach the club’s 659 million global followers, via the club’s digital platforms as well as one to one fan events and campaigns worldwide.According to Aladdin Group’s co-founder and president, Dato’ Sri Desmond To, the partnership will see Manchester United fans worldwide being able to enjoy unique benefits and privileges when they shop on AladdinStreet.“It is a tremendous honour for the Aladdin Group to partner with Manchester United Football Club. Our goals and ambitions are closely aligned and will soon become visible to everyone in the very near future through our joint campaigns worldwide,” To said.He added that AladdinStreet.com will be rolling out its services globally in Q1/2017 by featuring products and services from Malaysia and Singapore in the initial stages. More will come on board from its network offices located in 30 countries worldwide in phase one, which covers a population of approximately four billion consumers.The Malaysian-based company prides itself on providing its customers with authentic Halalan Toyyiban compliant products sourced globally and delivered locally. Importantly, only fully registered and certified companies are invited by AladdinStreet to trade on the site.Aladdin Group caters to both Business-to-Business (B2B) and Business-to- Consumer (B2C) communities over the world-wide web and via its mobile apps, providing global business opportunities to local merchants and a seamless online shopping experience to consumers worldwide.“The way in which we shop has changed dramatically in the last decade and the growth in popularity of e-commerce gives customers access to a wide range of global products at the touch of a button. As a vibrant, up-and-coming young company, Aladdin Street is at the forefront of the industry,” Manchester United’s group managing director, Richard Arnold, said.A+M has reached out to Aladdin for more comments on the partnership.