Ajinomoto gets on board SEA Games and Para ASEAN Games

Ajinomoto has inked a deal with Malaysian Southeast Asian Games Organising Committee (MASOC) as a platinum partner for the upcoming 29th SEA Games and 9th Para ASEAN Games –collectively known as Kuala Lumpur 2017.The deal marks Kuala Lumpur 2017’s success in securing its maiden sponsor beyond ASEAN, as Japan and Malaysia commemorates 60 years of bilateral diplomacy this year.Dentsu Sports Asia and Sportswork Group are the co-exclusive sponsorship agencies for Kuala Lumpur 2017. The collaboration enables Dentsu Sports Asia to exclusively manage all rights for Japanese, international and local companies, while Sportswork manages Malaysian government linked companies.Khairy Jamaluddin, minister of youth and sports said, “The partnership with Ajinomoto is a milestone in the Kuala Lumpur 2017 journey. We look forward to a close and collaborative partnership which will not only benefit both parties but also contribute towards forging an even closer ties between Japan and Malaysia.""The investment by the brand will take it to a new high as Kuala Lumpur 2017 will be a great platform for it to further promote its diverse products, share its brand values and create brand experiences not only to those who are directly involve with events, but also to over 622 million people in the region," he added.“Ajinomoto has been a long-standing advocate of sports marketing that has successfully elevated its brand through the company’s support and involvement in sports and athletes development programmes. We are proud to see Ajinomoto being testament of a company that appreciates and understands the business values of sports marketing,”  Kunihito Morimura, president & CEO, Dentsu Sports Asia said.“In this regard, we are in the midst of finalising a few more key sponsors which we will announce in due course. That said, we also look forward to facilitating more business opportunities for companies and brands that are keen to draw on sports as a marketing platform,” Morimura added.The 29 SEA Games will take place on 19-31 August 2017 while the 9 Para ASEAN Games will be held on 17-23 September 2017.