Airbnb's latest campaign tweet creeps out users

Accommodation-sharing website Airbnb is getting a lot of traction on its Twitter feed after having launched its “Mankind” campaign.Aligning its tweets with the campaign’s theme that “celebrates kindness in our community”, Airbnb has tweeted a series of “suggestions” in an attempt to boast the personalised experiences it can offer through its platform.Tweets ranged from friendly suggestions such as, “Sit at their tables, so you can know their tastes.” to downright creepy reminders, “Sleep in their beds, so you may know their dreams.”The latter tweet somewhat backfired, with Twitterverse calling it out as “creepy”.Sleep in their beds, so you may know their dreams.— Airbnb (@Airbnb) July 14, 2015 Now that's creepy… | @Airbnb: Sleep in their beds, so you may know their dreams.— Lasse Lund (@LasseLund) July 14, 2015.@Airbnb #ew..you just reminded everyone they are sleeping on someone's mattress,that all the other #airbnb 'ers slept on too. #notakebacks — Amy Gilman (@amyslevel) July 14, 2015@Airbnb who else read this in a Freddy Krueger voice?— Routeselector (@Routeselector) July 14, 2015@Airbnb “Try on the disposable contacts from their medicine cabinet so that you might know the world through their eyes.”— Bathroom Dianoga (@jerrykuch) July 14, 2015Watch the campaign here:https://youtu.be/2xegsh1CmPU