Marketing

Toggle

Article

Airbnb’s latest campaign tweet creeps out users

Accommodation-sharing website Airbnb is getting a lot of traction on its Twitter feed after having launched its “Mankind” campaign.
Aligning its tweets with the campaign’s theme that “celebrates kindness in our community”, Airbnb has tweeted a series of “suggestions” in an attempt to boast the personalised experiences it can offer through its platform.

Tweets ranged from friendly suggestions such as, “Sit at their tables, so you can know their tastes.” to downright creepy reminders, “Sleep in their beds, so you may know their dreams.”

The latter tweet somewhat backfired, with Twitterverse calling it out as “creepy”.

Watch the campaign here:

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.