SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

AirAsia to pump in RM20 million to promote KLIA2

AirAsia will pump in US$5 million (RM20.09 million) to promote KLIA2 as the Low-Cost Carrier Terminal (LCCT), according to Malaysia’s Bernama report.

“In anticipation of more LCCTs (in the future), we will call it LCCT KL, the low cost hub of Asia. A one-stop to anywhere in Asia at the lowest fare,” AirAsia chief Tony Fernandes tweeted, adding it will continue with its marketing campaign branding KLIA2 as LCCT KL to boost passenger traffic.

The budget airline said it would not spend the money in Malaysia but in other countries to promote KLIA2 as the major transit hub just like Dubai Airport.

“The goal is to get more of Asean, Asia and the world to use our low-cost hub. One million (people have flown through klia2) so far this year. We want to grow that. From that transit we hope that more people will stay a few days in Malaysia. Will be great for the economy,” he added.

Fernandes, most recently, had been pushing for a name change of KLIA2  to Low-Cost Carrier Terminal 2 (LCCT2), reinforcing Kuala Lumpur’s position as the leading low-cost gateway to Asia and beyond. According to him, KLIA2 “does not mean anything” as opposed to LCCT2 which is synonymous with low-cost.

However, post his meeting with Transport Minister Datuk Seri Liow Tiong Lai he tweeted: “Important issue is not the name but that it’s promoted inside the terminal and to the world that KLIA is a low cost hub with low fare.”

Lai said earlier that klia2 should not be rebranded, calling the ongoing debate something which is “unnecessary and impractical”. He assured that the ministry was willing to hear AirAsia’s proposal to position KLIA2 internationally as a leading low-cost terminal to further enhance the nation’s tourism and aviation sectors.

MAHB managing director Datuk Badlisham Ghazali said earlier it will reserve its right to maintain the KLIA2 brand including resorting to legal action.

AirAsia currently occupies 97% of operations at KLIA2, providing services to 37,000 guests daily, according to figures mentioned by CEO Aireen Omar.

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.