AirAsia played host to the Santan Food Festival, an inflight food tasting event in Asia, featuring meals from across the region.
The Santan Food Festival was attended by more than 200 members of the media and key influencers from 16 markets – Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Cambodia, Laos, Myanmar, Brunei, India, China, Taiwan, Japan, South Korea and India.
Attendees took part in the Santan food tasting session and interactive activities. This included a cooking demo of the Thai Green Curry with Rice meal by AirAsia regional manager of group inflight F&B chef Calvin Soo, a performance by AirAsia X cabin crew, Assraf Nasir, and more.
AirAsia Group CEO Tan Sri Tony Fernandes said, “Food is a great unifying factor across the region. What we are doing is bringing the wonderful flavours of Asean into Santan to create a unique food experience, with the vision of replicating the on-ground gourmet experience onboard. The flavour profile and pricing of inflight food has always been a challenge but we believe that with Santan, we can create the first restaurant brand in the sky that is both tasty and affordable.”
He added: “In line with our digitalisation efforts, we will leverage on data we have from more than 400 million guests carried over the years to create better, more innovative inflight offerings, including for Santan. We will implement an electronic point of sales (ePOS) system soon that will make ordering and payment as easy as a restaurant and allow us to better understand what our guests want.”