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AirAsia in the midst of media agency pitch

AirAsia is in the midst of a media pitch.  A+M understands that the contract is worth US$15 million and according to sources, it may include regional components. No time frame has been slated for the contract.

Carat Malaysia is currently the incumbent for the account. A+M has reached out to AirAsia for a statement.

Most recently, the budget airline has brought back Kathleen Tan as its president of its North Asia division. Mid last year, Tan resigned and stepped down as chief executive officer of AAE Travel, AirAsia Expedia’s board after holding the role since 2013.

Meanwhile AirAsia also recently entered into an agreement to set up a data analytics joint venture with Scotland-based company Big Data For Humans(Bd4h) as it looks to boost its marketing capability, paving a smoother path for the airline to become a digital company.

It is also pumping in US$5 million (RM20.09 million) to promote KLIA2 as the Low-Cost Carrier Terminal (LCCT).

 

 

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