AirAsia carries out soft launch of inflight e-marketplace OURSHOP

AirAsia has partnered with Plaza Bali Duty & Tax Free, Jakarta, to carry out a soft launch of its inflight e-marketplace OURSHOP across 130 destinations in 26 markets including Singapore, Malaysia and Indonesia.OURSHOP will provide retailers with greater exposure and competitive advantage through AirAsia's multiple consumer touch-points along the travel journey, including online booking, social media, check-in stations and boarding gates. Retailers on OURSHOP will also gain access to AirAsia's guests insights, as well as information regarding traveller departures and arrivals, enabling more precise marketing and delivery of products.Additionally, the new e-marketplace will connect approximately 80 million AirAsia consumers to a wide range of airport, high street and local specialist retailers. Consumers can expect a convenient shopping experience with cashless transactions and multiple delivery options from airport, onboard to downtown in-store collections and home delivery, all of which will be rolled out in phases.They can also earn and redeem AirAsia BIG loyalty points each time they shop on OURSHOP, which can be used to transact on all AirAsia platforms. The more miles travelled and items bought, the more points earned, creating a cycle of value, the press statement added. Shoppers will also have the option to shop with BigPay.According to AirAsia, OURSHOP will become a standalone product in the long run and be made available to other airlines. Group CEO Tony Fernandes said it is an "absolute pleasure" to be working with forward-thinking companies such as Plaza Bali Duty & Tax Free, which recognise the opportunities ahead."OURSHOP is a partner of the entire air travel ecosystem including airports, retailers, as well as the airlines and we look forward to building more relationships. We are going back to our e-commerce roots as we know it best. We have taken a mix of models and applied it to our marketplace," Fernandes added.“Plaza Bali Duty & Tax Free recognises the opportunity OURSHOP offers in the e-commerce landscape and we want to be a part of this game changer. We are delighted to be the first airport partner and believe this will revolutionise airport shopping,” July Fadriani, head of business improvement and development, Plaza Bali Duty & Tax Free, added.(Photo courtesy: 123RF)