Starcom Mediavest Groupâ€™s (SMG) Malaysia office, together with Indiaâ€™s SMG Convonix has won AirAsia Berhadâ€™s search marketing business across 16 markets in Asia Pacific.
The markets include Malaysia, Singapore, Thailand, Indonesia, China, Hong Kong, Philippines, Vietnam, Cambodia, Myanmar, Australia, Japan, Korea, Taiwan, Brunei and India.Â TheÂ win comes after a multi-agency pitch.
A+M understands that the account is worth US$4 million.
â€śWe are pleased to appoint SMG as our global search agency and look forward to embark on a great partnership. The selection was based on strong technical and process skills and SMG’s capability to understand our nature of business in great depth,â€ť Spencer Lee, AirAsiaâ€™s head of commercial said.
â€śPeople are our strength. Our fearless imagination on how to grow their brand faster, powered by SMG Convonix advance search capabilities has worked in our favour,â€ť Wong Piyee, managing director Starcom Mediavest Group Malaysia.