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AIG Asia Pacific launches campaign to promote new driving app

AIG Asia Pacific Insurance has launched AIG On the Go, a new intelligent driving mobile application. To drum up publicity for the app, it has launched a new campaign with the help of its creative agency Mill Stirling.

The “Everyone can be a safer driver” campaign runs across print, radio, out-of-home and digital.

AIG On the Go scores a driver’s performance every time they get behind the wheel, using telematics to measure driving performance against a range of factors including acceleration, braking, cornering and speed.  Safe drivers with high scores will be rewarded with discounts of up to 15% off their annual AIG Singapore car insurance premiums.

AIG Singapore’s head of Auto Insurance, Manik Bucha shared, “We have seen Mill Stirling’s work and like how they have managed to pair creativity with a well thought-out strategy in their communication work. We are excited to work with them on this launch and hope that with the increased downloads and usage of AIG On the Go, Singaporeans will feel more empowered to become better and safer drivers.”

Daniel Wee, founder of Mill Stirling said, “This brief not only allowed us to communicate key messages but also influence and bring about a positive change in the driving behaviour of Singaporeans on the roads.”

AIG On the Go is available for download on Apple’s App Store and Google’s Play Store. Racking up points on a digital scoreboard, drivers will be able to benchmark their driving skills against other drivers. AIG has also factored in incentives for all drivers, with unique in-app challenges where app users can pit themselves against one another for a chance to win up to SGS$10,000 worth of prizes.

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