Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

AIA reveals new position as a real life company

share on

A month after rival AXA rolled out its "Emotional Support" campaign, AIA Hong Kong has responded.The company today announced a new brand positioning in an attempt to engage customers in a practical and caring way.Jacky Chan, CEO of AIA Hong Kong and Macau, said "Real life never stops" was a lot more than just a slogan and a logo. Rather it is an embodiment of AIA's growth journey for serving generations of families in Asia."We wanted to find a way to talk to our existing customers and to others who are looking for a practical and straightforward life insurance company," Chan said."Only by understanding the genuine needs of our customers, can we be the real life partners of our customers in a constantly changing world."Created by TBWA\Hong Kong, the year long campaign will be promoted on TV, outdoor billboards, newspaper ads, online promotions and social media activation.The campaign has rolled out in Hong Kong and Malaysia.[gallery columns="4" ids="17533,17534,17535,17536"]Campaign: AIA "Real Life Never Stops" Regional Brand CampaignCreative: TBWA\ Hong KongClient: Paul Groves (Executive Vice President and Group Chief Marketing Officer), Michael Ip (Group Head of Brand and Marketing), Michael Woo (Senior Manager - Group Brand and Marketing)Managing Director: Joanne LaoCo President and Head of Creative (TBWA\ Greater China): Edmund ChoeCreative Director: Rupert TaylorArt Directors: Rupert Taylor, Ken Hui, Chika Tsang, Bowie HoWriter: Rupert TaylorChinese Writers: Esther Wong, Mike WuAccount Team: Pauline Wong, Kathy Wong, Latona Lai, Winnie Yuen, Karen Chung, Athena ChiuDigital / Social Account team: Jocelyn Liipfert, Maria Mei, Kenard ChuiPlanning Team: Robin Nayak, Terence LingAgency Digital Producer: Denny Wong, Kirsten ZengAgency TV Producer: Norah Sham, Ann WongAgency Print Producer: Pat Mak, Hang WongDirector: Laurent Chanez (Identity)TV Producer: Keeley Gould (Identity)DOP: Steve AnnisEditor: Stewart Reeves (Rock Paper Scissors)Photographer: Magdalena Wosinska (Artifex Productions)Photography producer: Lavanya Radhakrishnan (Artifex Productions)

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window