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AIA consolidates creative with TBWA

Following the appointment of TBWAShanghai for AIA China last year, the insurance company’s Hong Kong branch reaches out to TBWAHong Kong to lead its creative account.

TBWAHong Kong won AIA Group’s regional creative duties in October 2011.

“For our next phase of growth, we’re looking for a strategic and creative partner who understands our vision and business objectives,” said Thomas Lee, chief marketing officer of AIA Hong Kong.

“TBWA has demonstrated strong insight and appreciation for our long-term goals and we look forward to developing a successful partnership.”

Joanne Lao, managing director of TBWAHong Kong, said the agency was look forward to strengthening AIA’s local leadership and long term success.

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