AIA Group announced the signing of a multi-year agreement with David Beckham, under which he will become the company’s global ambassador.
Beckham will be present at a number of AIA’s community and business activities to personify and demonstrate the benefits and the importance of maintaining a healthy lifestyle. These will include events for AIA customers, agents, partners and employees.
He will be visiting Hong Kong tomorrow for an AIA activity in Central.
In this newly created role following the launch of its wellness platform AIA Vitality, Beckham will support the brand in its goal of helping people in the Asia-Pacific region live longer, healthier, better lives.
Ng Keng Hooi, AIA’s group chief Executive & president designate, said, “David is a natural fit with AIA as we pursue our purpose to play a leadership role in the social and economic development of the communities we serve and in doing so, helping millions of people across the Asia-Pacific region to live longer, healthier, better lives.”
“Joining the AIA family was an easy decision for me. I am a passionate believer in the value of wellness and maintaining a healthy lifestyle and I share AIA’s commitment to encourage people to take charge of their health,” Beckham said.