In line with Black Friday, Bata Malaysia has launched its very own year-end sales event called Red Thursday. Â Taking a cue from the iconic red Bata logo, Red Thursday starts just a day before Black Friday.
According to Bataâ€™s head of global marketing Jana Barbati Chadova, Red Thursday is Bataâ€™s own new tradition, recurring on a yearly basis. She added that the brand wanted to “engage further with customers”. Bata Malaysia added that it is expecting a 30% increase in turnover for the same four days versus last year,â€ť as the mechanics of the promotion is really attractive and never done before by Bata Malaysiaâ€ť.
For the event, Bata Malaysia will employ its two strongest channels â€“ teasers using digital on social media, coupled with communication to Bata Club members with a base of two million. Additionally, all Bata stores will be dressed with the Red Thursday promotion. It added that according to aÂ recent consumer survey conducted,Â 38% of the Bata audience sees our marketing message from in-store collaterals, making its stores its strongest communication channel.
â€śRed Thursday is not only about sales. We want to establish a new traditional event and let our customers know that in Bata, you can get great deals throughout the year. But on Red Thursday, weâ€™ll be giving you something on top of all that â€“ such as bundle deals, or special events in our selected stores,â€ť Chadova said.