Agnes Martinez joins Starcom Mediavest Group Philippines as Insights & Strategy Director. Her role entails overseeing SMG’s proprietary research, data and intelligence. In addition, she will work with the business units on strategic planning requirements.
Reporting to Leah Besa-Jimenez, CEO of SMG Philippines, Martinez will oversee SMG’s research team with a focus on building the data intelligence team.
“Agnes’ hire adds to our bench strength at SMG. Her deep experience in Brand Planning, CRM, Data and Digital is integral to our vision to creating experiences at the speed of conversations,” said Leah Besa-Jimenez, CEO of SMG Philippines.
Martinez was previously Head of Strategy at Ogilvy & Mather.