Acquia has acquired customer data platform AgilOne to strengthen its digital experience offerings.
Acquia’s open digital experience platform harnesses customer data and artificial intelligence (AI) to understand, acquire, and engage with customers, following personal experiences across channels. Following the acquisition, new capabilities from the AgilOne customer data platform – which brings customer data from online and offline technology platforms together into a single system of record – will be incorporated.
“Built on open source technology, AgilOne and Acquia together will bring in data from any third-party system via open APIs, making it much easier for marketers to gain this single view of the customer and deliver better, more relevant customer experiences and analytics across every channel,” said Dries Buytaert, Acquia’s co-founder, CTO, and chairman.
It’s hoped that the machine learning tools can help marketers unify, cleanse, and enrich customer data, build more effective segments, and optimise the timing and targeting of campaigns across different customer touchpoints, such as email, SMS, website, and mobile. In addition, analytics and reporting capabilities of the system ensure marketers can quickly measure the effectiveness of their campaigns.
“We’re excited to join forces with Acquia to help marketers tackle the very big challenge of wrangling their data, and applying advanced machine learning and analytics to deliver world-class digital experiences no matter how the customer engages with a brand,” said Omer Artun, founder and CEO of AgilOne.