Agency of the Year Hong Kong 2014

Ogilvy & Mather Group Hong Kong won the Overall Agency of the Year title for the fifth consecutive year in front of a 600-strong crowd at Marketing’s Agency of the Year Awards 2014.O&M earned the prestigious title by taking home two gold trophies – Creative Agency of the Year and Social Media Agency of the Year. Ogilvy Public Relations Hong Kong bagged gold in Public Relations Agency of the Year; and its digital division OgilvyOne Hong Kong was also crowned silver for the CRM & Loyalty Agency of the Year, and bronze for Direct Marketing Agency of the Year.The fatigue brought on by the World Cup didn’t stop agency and marketing professionals from attending the JW Marriott Hotel on Friday night to celebrate the finalists across 12 categories.Among the notables was StartJG, edging out strong contender O&M to clinch the title of Brand Consultancy Agency of the Year.Also shining was Uniplan Hong Kong, the first timer in the Event Marketing category which took home the gold cube.This year two remarkable agencies successfully retained their gold titles – OMD Hong Kong and ZenithOptimedia Hong Kong, which took out gold for Media Agency of the Year and Search Agency of the Year, respectively.For the first time, judges withheld the gold awards in two categories – Mobile and CRM & Loyalty. The Gravitas Group topped the Mobile Agency of the Year list, while Emarsys and OgilvyOne Hong Kong were named dual silver winners in the CRM & Loyalty category.The crowd cheered as KK Tsang, CEO of The Bees Group, gave a thank you speech for The Next Big Thing winner this year – Secret Tour Hong Kong, which joined last year’s winner SodaCard as another outstanding local newcomer in the industry.The Agency of the Year Awards 2014 was sponsored by ET Net, The Wall Street Journal, Next Mobile, Metro Broadcast, Sky Post, RoadShow, Motion Media Group, ACTIVE Network, while supported by partners, Golden Gate Wine, Monique & Co. and Peroni Nastro Azzurro.[gallery link="file" ids="54128,54129,54131,54132"]Agency winners list in full here:Brand Consultancy of the YearGold: StartJGSilver and Local Hero: Eight PartnershipBronze: Grey Group Hong KongCreative Agency of the YearGold: Ogilvy & Mather Group, Hong KongSilver: DDB Group Hong KongBronze: TBWA\Hong KongLocal Hero: AllRightsReservedCRM & Loyalty Agency of the YearSilver: EmarsysSilver: OgilvyOne Worldwide, Hong KongBronze and Local Hero: DatatradeDigital Agency of the YearGold: Isobar Hong KongSilver and Local Hero: Guru OnlineBronze: Razorfish Hong KongDirect Marketing Agency of the YearGold and Local Hero: Radica SystemsSilver: Direct Marketing InternationalBronze: OgilvyOne Worldwide, Hong KongEvent Marketing Agency of the YearGold: Uniplan Hong KongSilver: Luminous Experiential MSL GROUPBronze: Imagination AsiaMarket Research Agency of the YearGold: NielsenSilver: Millward Brown Hong KongBronze: GfK Retail and Technology Hong KongLocal Hero: ShairViews ResearchMedia Agency of the YearGold: OMD Hong KongSilver: PHD Hong KongBronze: ZenithOptimedia Hong KongMobile Marketing Agency of the YearSilver and Local Hero: The Gravitas GroupBronze: Pixo PunchPublic Relations Agency of the YearGold: Ogilvy Public Relations, Hong KongSilver: Edelman Hong KongBronze: Weber ShandwickLocal Hero: GHC AsiaSearch Agency of the YearGold: ZenithOptimedia Hong KongSilver: Mindshare Hong KongBronze: iProspect Hong KongLocal Hero: iClick Interactive AsiaSocial Media Agency of the YearGold: Ogilvy & Mather Group, Hong KongSilver and Local Hero: FimmickBronze: Guru OnlineOverall Agency of the YearOgilvy & Mather Group, Hong KongThe Next Big ThingSecret Tour Hong KongAnd the The MARKIES:Best Idea – AppsWinner: DDB Group Hong KongClient: McDonald’s Restaurants (Hong Kong)Campaign: McDonald’s x Coca-Cola Glass 2013Best Idea - Content MarketingWinner: KITCHEN/ PHD Hong KongClient: Reckitt BenckiserCampaign: Durex - The PerformanBest Idea - EventsWinner: Edelman Hong KongClient: IKEA Hong KongCampaign: IKEA Sleeptober – Hong Kong’s first, and the biggest, sleepover party ever!Best Idea – ExperientialWinner: KITCHEN/ PHD Hong KongClient: Reckitt BenckiserCampaign: Durex - The PerformanBest Idea – GamingWinner: DDB Group Hong KongClient: McDonald’s Restaurants (Hong Kong)Campaign: McDonald’s x Coca-Cola Glass 2013Best Idea - Integrated MarketingWinner: Edelman Hong KongClient: IKEA Hong KongCampaign: IKEA Sleeptober – Hong Kong’s first, and the biggest sleepover party ever!Best Idea - Loyalty & CRMWinner: Wunderman | AGENDA Hong KongClient: Starbucks Hong KongCampaign: My Starbucks RewardsBest Idea - Out of HomeWinner: OMD Hong Kong / DDB Group Hong KongClient: McDonald’s Restaurants (Hong Kong)Campaign: Turning Hong Kong into the BIGGEST McDonald’s Monopoly GameboardBest Idea – PrintWinner: PHD Hong KongClient: Hongkong Land – LANDMARKCampaign: The FIRST Newspapers That Travelled Through TimeBest Idea - Public RelationsWinner: Edelman Hong KongClient: IKEA Hong KongCampaign: IKEA Sleeptober – Hong Kong’s first, and the biggest sleepover party ever!Best Idea – RetailWinner: DDB Group Hong KongClient: McDonald’s Restaurants (Hong Kong)Campiagn: The Night Side of McDonald’sBest Idea – SocialWinner: Razorfish Hong KongClient: NikeCampaign: Nike - Own the NightBest Idea – TVWinner: Grey Group Hong KongClient: United Asia FinanceCampaign: Reach a Wider SkyBest Idea – ViralWinner: Muse GroupClient: Ocean ParkCampaign: Ocean Park Halloween Bash 2013Best Idea - Web DesignWinner: Isobar Hong KongClient: Rosewood Hotel GroupCampaign: Rosewoodhotels.com Website DesignBest Use of AppsWinner: Wunderman | AGENDA Hong KongClient: Starbucks Hong KongCampaign: My Starbucks RewardsBest Use of GamingWinner: DDB Group Hong KongClient: McDonald’s Restaurants (Hong Kong)Campaign: McDonald’s x Coca-Cola Glass 2013Best Use of Integrated MediaWinner: PHD Hong Kong / KITCHENClient: Reckitt BenckiserCampaign: Durex - The PerformanBest Use of MobileWinner: Razorfish Hong KongClient: NikeCampaign: Nike Locker RoomBest Use of OnlineWinner: Ogilvy & Mather Group, Hong KongClient: OrbisCampaign: Trade Away DarknessBest Use of Out of HomeWinner: Mindshare Hong KongClient: NikeCampaign: Nike - Owning the Night with Bus ShelterBest Use of PrintWinner: Starcom MediaVest GroupClient: Mead Johnson Nutrition (Hong Kong)Campaign: Mead Johnson Customised Pregnancy BookBest Use of SearchWinner: PHD Hong KongClient: Standard Chartered BankCampaign: Always On CampaignBest Use of SocialWinner: OMD Hong Kong / Wunderman | AGENDA Hong KongClient: Wyeth NutritionCampaign: Wyeth Materna – Two Thoughts One Goal