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Agency of the Year Hong Kong 2014

Ogilvy & Mather Group Hong Kong won the Overall Agency of the Year title for the fifth consecutive year in front of a 600-strong crowd at Marketing’s Agency of the Year Awards 2014.

O&M earned the prestigious title by taking home two gold trophies – Creative Agency of the Year and Social Media Agency of the Year. Ogilvy Public Relations Hong Kong bagged gold in Public Relations Agency of the Year; and its digital division OgilvyOne Hong Kong was also crowned silver for the CRM & Loyalty Agency of the Year, and bronze for Direct Marketing Agency of the Year.

The fatigue brought on by the World Cup didn’t stop agency and marketing professionals from attending the JW Marriott Hotel on Friday night to celebrate the finalists across 12 categories.

Among the notables was StartJG, edging out strong contender O&M to clinch the title of Brand Consultancy Agency of the Year.

Also shining was Uniplan Hong Kong, the first timer in the Event Marketing category which took home the gold cube.

This year two remarkable agencies successfully retained their gold titles – OMD Hong Kong and ZenithOptimedia Hong Kong, which took out gold for Media Agency of the Year and Search Agency of the Year, respectively.

For the first time, judges withheld the gold awards in two categories – Mobile and CRM & Loyalty. The Gravitas Group topped the Mobile Agency of the Year list, while Emarsys and OgilvyOne Hong Kong were named dual silver winners in the CRM & Loyalty category.

The crowd cheered as KK Tsang, CEO of The Bees Group, gave a thank you speech for The Next Big Thing winner this year – Secret Tour Hong Kong, which joined last year’s winner SodaCard as another outstanding local newcomer in the industry.

The Agency of the Year Awards 2014 was sponsored by ET Net, The Wall Street Journal, Next Mobile, Metro Broadcast, Sky Post, RoadShow, Motion Media Group, ACTIVE Network, while supported by partners, Golden Gate Wine, Monique & Co. and Peroni Nastro Azzurro.

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Agency winners list in full here:

Brand Consultancy of the Year
Gold: StartJG
Silver and Local Hero: Eight Partnership
Bronze: Grey Group Hong Kong

Creative Agency of the Year
Gold: Ogilvy & Mather Group, Hong Kong
Silver: DDB Group Hong Kong
Bronze: TBWAHong Kong
Local Hero: AllRightsReserved

CRM & Loyalty Agency of the Year
Silver: Emarsys
Silver: OgilvyOne Worldwide, Hong Kong
Bronze and Local Hero: Datatrade

Digital Agency of the Year
Gold: Isobar Hong Kong
Silver and Local Hero: Guru Online
Bronze: Razorfish Hong Kong

Direct Marketing Agency of the Year
Gold and Local Hero: Radica Systems
Silver: Direct Marketing International
Bronze: OgilvyOne Worldwide, Hong Kong

Event Marketing Agency of the Year
Gold: Uniplan Hong Kong
Silver: Luminous Experiential MSL GROUP
Bronze: Imagination Asia

Market Research Agency of the Year
Gold: Nielsen
Silver: Millward Brown Hong Kong
Bronze: GfK Retail and Technology Hong Kong
Local Hero: ShairViews Research

Media Agency of the Year
Gold: OMD Hong Kong
Silver: PHD Hong Kong
Bronze: ZenithOptimedia Hong Kong

Mobile Marketing Agency of the Year
Silver and Local Hero: The Gravitas Group
Bronze: Pixo Punch

Public Relations Agency of the Year
Gold: Ogilvy Public Relations, Hong Kong
Silver: Edelman Hong Kong
Bronze: Weber Shandwick
Local Hero: GHC Asia

Search Agency of the Year
Gold: ZenithOptimedia Hong Kong
Silver: Mindshare Hong Kong
Bronze: iProspect Hong Kong
Local Hero: iClick Interactive Asia

Social Media Agency of the Year
Gold: Ogilvy & Mather Group, Hong Kong
Silver and Local Hero: Fimmick
Bronze: Guru Online

Overall Agency of the Year
Ogilvy & Mather Group, Hong Kong

The Next Big Thing
Secret Tour Hong Kong

And the The MARKIES:

Best Idea – Apps
Winner: DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campaign: McDonald’s x Coca-Cola Glass 2013
Best Idea – Content Marketing
Winner: KITCHEN/ PHD Hong Kong
Client: Reckitt Benckiser
Campaign: Durex – The Performan

Best Idea – Events
Winner: Edelman Hong Kong
Client: IKEA Hong Kong
Campaign: IKEA Sleeptober – Hong Kong’s first, and the biggest, sleepover party ever!

Best Idea – Experiential
Winner: KITCHEN/ PHD Hong Kong
Client: Reckitt Benckiser
Campaign: Durex – The Performan

Best Idea – Gaming
Winner: DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campaign: McDonald’s x Coca-Cola Glass 2013
Best Idea – Integrated Marketing
Winner: Edelman Hong Kong
Client: IKEA Hong Kong
Campaign: IKEA Sleeptober – Hong Kong’s first, and the biggest sleepover party ever!

Best Idea – Loyalty & CRM
Winner: Wunderman | AGENDA Hong Kong
Client: Starbucks Hong Kong
Campaign: My Starbucks Rewards

Best Idea – Out of Home
Winner: OMD Hong Kong / DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campaign: Turning Hong Kong into the BIGGEST McDonald’s Monopoly Gameboard

Best Idea – Print
Winner: PHD Hong Kong
Client: Hongkong Land – LANDMARK
Campaign: The FIRST Newspapers That Travelled Through Time
Best Idea – Public Relations
Winner: Edelman Hong Kong
Client: IKEA Hong Kong
Campaign: IKEA Sleeptober – Hong Kong’s first, and the biggest sleepover party ever!

Best Idea – Retail
Winner: DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campiagn: The Night Side of McDonald’s
Best Idea – Social
Winner: Razorfish Hong Kong
Client: Nike
Campaign: Nike – Own the Night

Best Idea – TV
Winner: Grey Group Hong Kong
Client: United Asia Finance
Campaign: Reach a Wider Sky
Best Idea – Viral
Winner: Muse Group
Client: Ocean Park
Campaign: Ocean Park Halloween Bash 2013

Best Idea – Web Design
Winner: Isobar Hong Kong
Client: Rosewood Hotel Group
Campaign: Rosewoodhotels.com Website Design
Best Use of Apps
Winner: Wunderman | AGENDA Hong Kong
Client: Starbucks Hong Kong
Campaign: My Starbucks Rewards

Best Use of Gaming
Winner: DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campaign: McDonald’s x Coca-Cola Glass 2013

Best Use of Integrated Media
Winner: PHD Hong Kong / KITCHEN
Client: Reckitt Benckiser
Campaign: Durex – The Performan
Best Use of Mobile
Winner: Razorfish Hong Kong
Client: Nike
Campaign: Nike Locker Room

Best Use of Online
Winner: Ogilvy & Mather Group, Hong Kong
Client: Orbis
Campaign: Trade Away Darkness

Best Use of Out of Home
Winner: Mindshare Hong Kong
Client: Nike
Campaign: Nike – Owning the Night with Bus Shelter
Best Use of Print
Winner: Starcom MediaVest Group
Client: Mead Johnson Nutrition (Hong Kong)
Campaign: Mead Johnson Customised Pregnancy Book

Best Use of Search
Winner: PHD Hong Kong
Client: Standard Chartered Bank
Campaign: Always On Campaign
Best Use of Social
Winner: OMD Hong Kong / Wunderman | AGENDA Hong Kong
Client: Wyeth Nutrition
Campaign: Wyeth Materna – Two Thoughts One Goal

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