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Agency draws from Game of Thrones for intern recruitment

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Channeling the popular HBO' TV series Game Of Thrones and House Stark's battle-ready family motto "Winter Is Coming", Havas Media's Chicago office recently announced its 10-week winter internship programme, titled 'Winternship'.With just seven spots open, Havas Media rejected the traditional recruitment approach and instead modelled the intern hunt as a competition via Snapchat and Instagram, urging applicants to compete and prove their worth. The hashtag #winternshipiscoming was used as well for all competition submissions.On its official Twitter @InternDraft, the team tweeted out several dramatic (bloody swords and the like) posts to encourage more 'warriors' to join them, or rather to "claim the throne".https://twitter.com/InternDraft/status/529388731224961024https://twitter.com/InternDraft/status/530136470355337216https://twitter.com/InternDraft/status/531931923640496131Paul Marobella, president, Havas Chicago, reportedly told Digiday that the war for talent demands that companies become "more creative in where [they] find the next smart creative."The media company took it a step further by dividing its employees into seven houses a la Game of Thrones, prompting applicants to pick their house wisely and prove their allegiance in the first round via Instagram, tagging @havaschi along with the hashtag for their submissions. Once finalists were shortlisted by the respective houses, they were issued a SnapChat challenge with just 24 hours to prove why they should be chosen.For its summer internship recruitment, Havas Chicago had used the #iamheretotakeyourjob hashtag as well, reflecting the agency's clever use of social media to spice up the mundane recruitment process.https://twitter.com/InternDraft/status/448591791315378177The hunt for Winternship has since been closed and the successful Winterns will be announced on November 24.Written by Prasanthi Ram

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