Channeling the popular HBO’ TV series Game Of Thrones and House Stark’s battle-ready family motto “Winter Is Coming”, Havas Media’s Chicago office recently announced its 10-week winter internship programme, titled ‘Winternship’.
With just seven spots open, Havas Media rejected the traditional recruitment approach and instead modelled the intern hunt as a competition via Snapchat and Instagram, urging applicants to compete and prove their worth. The hashtag #winternshipiscoming was used as well for all competition submissions.
On its official Twitter @InternDraft, the team tweeted out several dramatic (bloody swords and the like) posts to encourage more ‘warriors’ to join them, or rather to “claim the throne”.
— Havas Intern Draft (@InternDraft) November 3, 2014
— Havas Intern Draft (@InternDraft) November 5, 2014
— Havas Intern Draft (@InternDraft) November 10, 2014
Paul Marobella, president, Havas Chicago, reportedly told Digiday that the war for talent demands that companies become “more creative in where [they] find the next smart creative.”
The media company took it a step further by dividing its employees into seven houses a la Game of Thrones, prompting applicants to pick their house wisely and prove their allegiance in the first round via Instagram, tagging @havaschi along with the hashtag for their submissions. Once finalists were shortlisted by the respective houses, they were issued a SnapChat challenge with just 24 hours to prove why they should be chosen.
For its summer internship recruitment, Havas Chicago had used the #iamheretotakeyourjob hashtag as well, reflecting the agency’s clever use of social media to spice up the mundane recruitment process.
— Havas Intern Draft (@InternDraft) March 25, 2014
The hunt for Winternship has since been closed and the successful Winterns will be announced on November 24.
Written by Prasanthi Ram