International communications group Publicis Groupe has merged 13 agencies in Hong Kong under its umbrella within one office.
The company introduced a strategy named “The Power of One” to enhance collaboration between all of Publicis Groupe agencies to better service clients and people. Specific agencies under the Groupe umbrella include Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Publicis.Sapient, Luminous, MSL, Digitas, Arc, Blue 449, Performics, Spark Foundry, Starcom and Zenith.
The company celebrated the integration recently and during the event, Tom Kao, CEO of Publicis Groupe Hong Kong, said: “‘The Power of One’ is about creating a new ecosystem that addresses the changing realities of the advertising and marketing environment.”
Since the beginning of 2018 in Hong Kong, 13 agencies, comprised of over 400 world-class talents, have been working together in this new office space, which is the first among the global Publicis Groupe offices to fully integrate into one physical space.