Agatha Yap has taken up a new role as senior director, marketing, menu and digital innovation at McDonald’s Singapore. Meanwhile, Yvonne Low (pictured), whom Yap replaces, has confirmed that she would be taking a personal break. McDonald’s and SDC has also confirmed the developments to Marketing.
Yap is no stranger to McDonald’s, having joined the Singapore marketing team in 2005 and also getting international experience in China between the years of 2013 to 2014. In her new role, she reports directly to managing director, Kenneth Chan.
Prior to the new role, Yap was director, sales and marketing of Sentosa Development Corporation (SDC)’s marketing division. During her stint at SDC, Yap led efforts to market Sentosa to local and overseas audiences, and helped drive the efficiency and performance of ticketing, sales, and programming functions.
According to Cynthia Lee, divisional director, HR and admin, SDC, with Yap’s departure, these teams now report to Lynette Ang, SDC’s newly appointed CMO.
“We take this opportunity to thank Yap once again for her invaluable contributions and wish her every success in her next career chapter,” SDC’s Lee added.
Yap first joined the McDonald’s brand in Singapore during 2005 as its director of marketing and held a seven-year stint. During her time as a head of marketing for Singapore, Yap drove brand and product marketing.
She was in charge of integrating menu planning and pricing, and helped create campaigns and communications locally, as well as leveraged global sponsorships such as the Olympics, FIFA and movies, to name a few. Yap also spearheaded the launch of 24-hour service McDelivery, McCafe BF Coffee, the Coca-Cola Glass, Monopoly in Singapore.
She has also held stints as A.S. Watson Group’s marketing and development director, and also worked at agencies such as BBDO, Euro and Bates, holding roles such client services and account management.
Meanwhile, Low has been with the company for over five years, providing strategic leadership and driving creative and execution excellence for the McDonald’s brand and business initiatives from boardroom to the crew room. According to her LinkedIn, Low’s responsibilities included McDonald’s top-line sales and market share, as well as managing the marketing budget and a team of seven direct reports.
She also led internal cross-functional commercial team of marketing, communications, menu management, supply chain, operation support functions in collaboration with external agency partners to deliver on the company business and brand goals, amongst other duties.
Before McDonald’s, Low was marketing director for Courts Singapore before being promoted to regional marketing director. She had been with the company from 2008 to 2012.