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Aegis shuffles top ranks, Kuah to lead

In a management upheaval, Aegis Media has brought on board Audrey Kuah to lead its Singapore operation, with current CEO Anupriya Acharya and COO Gan Boon Guan leaving the agency.

Nick Waters, CEO Aegis Media Asia Pacific said Kuah’s appointment is effective immediately.

“We have made good progress in Singapore during the last two years,  but the market’s importance as a regional centre means we need to further strengthen our international client management capabilities. Audrey has extensive experience managing major multinational clients across the Asia Pacific region. This experience will be invaluable as we build on our current position,” he added.

Acharya joined Aegis Media Singapore in 2009 and Gan came on board as COO in 2010. Gan was previously from Starcom MediaVest Group (SMG).

Kuah brings with her close to two decades of experience career in the industry spans 18 years. Prior to joining Aegis she co-founded Litmus Asia, a strategic marketing planning firm. Before this she spent 10 years with GroupM APAC as business director of Mindshare Singapore, then moving to general manager of Maxus Singapore.

She was also director,  business development of Mediacom in APAC where she spent four years. Whilst in this position she managed Nokia and the business teams in 10 countries and Dell Enterprise, SME and Consumer across 12 countries.

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