Adsite Media hops on Prime Taxi

Adsite Media has partnered with taxi group Prime Taxi to sell advertising on its local fleet.Adsite will act as the sole marketing agent for Prime's 700 taxis, adding to its existing OOH portfolio of Transcab taxis.Some of the campaigns rolled out recently include that from Total, Property Guru and DBS.Anil Perera (pictured), managing director of the 15-month old firm, said plans were also in the pipeline to add more platforms to its business."Taxis are our mainstay but I want to build up Adsite Media to become the go-to provider of media inventories that are designed to return optimal results towards my clients' campaigns," he said.Perera joined the Adsite team last September after leaving his position as vice president of group sales at Moove Media. He also held the position of general manager for Kinetic Worldwide Singapore for two and a half years.