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Publicis Singapore names new creative director

Publicis Singapore has appointed Adrian Yeap (pictured) as its new creative director for their Scoot account. He was previously from Ogilvy & Mather.

With a decade’s worth of experience, Yeap’s portfolio consists of major brands such as KFC, Starhub, MacDonald’s, Health Promotion Board, Tiger Beer and the Ministry of Culture, Community and Youth. Before moving to, he was the creative lead on KFC and the Ministry for Trade & Industry.

Before his appointment, Yeap’s portfolio also consisted of work with other agencies including DDB and sister Publicis Communications agencies, Leo Burnett and Saatchi & Saatchi.

“I’m extremely excited to be part of the Publicis and Scoot family. As a brand, Scoot has all the attributes to be a true game-changer. It is fearless, relevant and always challenging us to push the creative boundaries. Together with the team, I look forward to taking the brand to new heights,” Yeap said.

“2016 has been an exciting year for us as we see continuous growth not just at Publicis, but also for the wider Groupe. We have been on such an amazing creative journey with Scoot where we have redefined creative boundaries time and again – I know that Adrian’s talent and passion for the brand will enable us to continue to lead the change for Scoot and the industry,” Lou Dela Pena, CEO, Publicis Communications Singapore said.

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