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Adrian Warr to fill MD position at Edelman Hong Kong

Edelman has appointed of Adrian Warr as Hong Kong managing director and the hiring of Carolyn Hammond as Hong Kong head of consumer marketing, effective July 1, 2016.

Warr has served as acting managing director of Edelman Hong Kong since November 2015. In his new position, he will report to Bob Grove, CEO of Edelman North Asia.

Read more: Meet the CEOs: Edelman’s Bob Grove 

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Hammond, who joins from FTI Consulting, will lead Edelman Hong Kong’s consumer marketing team and deepen the firm’s integrated marketing capability. She will report to Warr.

“Edelman Hong Kong has had a couple of standout years, growing its corporate practice by 40% under Adrian’s leadership and adding great clients to its consumer marketing practice like Kayak, Cathay Pacific and Comvita,” said Grove. “Adrian and Carolyn are both deep consultants and natural leaders of people who will help us to continue our strong growth, while drawing on our heavyweight and specialist creative, digital and research capabilities.”

Warr has served as senior director of Edelman Hong Kong’s corporate practice since 2013. He joined from Portland Communications in London, where he served as a partner and ran its corporate practice. Prior to this he worked at Freud Communications and at Hill+Knowlton for seven years.

Warr said, “I have no doubt that by challenging the normal siloes between communications and marketing we will re-shape client expectations in this market, and at times push them beyond their comfort zones. I relish that opportunity.”

Prior to joining Edelman, Hammond built her career in the UK at Bell Pottinger and Blue Rubicon, where she worked her way up from consultant to board director. Most recently in Asia, she worked with McDonald’s Hong Kong and led corporate, brand and digital communications for FTI Consulting’s Asia-Pacific hub.

“I love working with big brands, great people and complex challenges, so joining the talented Edelman team at a time when they are investing in an array of new expertise is an irresistible and exciting opportunity,” said Hammond.

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