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Adobe names MD of Southeast Asia

Adobe has appointed Simon Dale (pictured) as managing director of Southeast Asia, overseeing its growth and delivering exceptional customer experiences across its Digital Experience (DX) and Digital Media for Enterprise (DME) business units.

Dale has more than three decades of professional experience in the technology sector, and has previously held senior roles at business software company MapR and a 16-year tenure at SAP. During his time at SAP, Dale established and scaled new businesses across the region. He also currently sits on the advisory board of the Nanyang Polytechnic School of IT and is an active mentor and angel investor in multiple start-ups. He is also a mentor to early talent through Mentorshub.

According to Dale, Southeast Asia is currently feeling the full effects of digital disruption. Brands are increasingly turning to data-driven marketing to drive exceptional customer experiences that set them apart.

“This is especially crucial when operating within a competitive economy as we are now. With its expertise and deep knowledge in this area, Adobe is well-placed to act as a trusted partner to Southeast Asian brands and businesses by providing all the tools needed to future-proof the delivery of exceptional digital experiences,” he said.

Paul Robson, president, international at Adobe, added that Dale brings to Adobe a practical understanding of the opportunities and challenges around building and scaling new software and cloud service businesses. Robson added that Dale has extensive experience leading sales organisations across many countries in Asia, spanning both direct and channel sales models.

“I’m delighted to welcome an executive of Simon’s caliber to the Adobe team and am confident that his leadership will have an immediate impact on growing our Southeast Asia business as well as delivering the best possible experiences for employees and our customers,” said Robson.

Earlier this month, the company named Anil Chakravarthy as executive vice president and general manager, Digital Experience. In this role, Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO Shantanu Narayen.

Chakravarthy joins Adobe from enterprise cloud data management company Informatica, where he served as CEO since January 2016. He joined Informatica in September 2013 as EVP and chief product officer, responsible for product development, product management and product marketing. Under Chakravarthy’s leadership, Informatica successfully transitioned to a private company following a US$5.3 billion buyout and delivered significant innovation and product releases to its thousands of customers across the globe, the press release said. During this time period, Chakravarthy shepherded Informatica’s move into cloud and subscription services.

“Demand for a new enterprise architecture has never been greater, and Adobe is the industry leader in delivering next generation technology to power digital businesses. I’m excited for the opportunity to join an exceptional team with market-leading technology to grow Adobe’s strong and loyal customer base,” Chakravarthy added.

Narayen said Adobe is the clear leader in the exploding Customer Experience Management category, and he cannot think of a more exceptional and experienced candidate than Chakravarthy to drive Adobe’s Digital Experience business in 2020 and beyond.

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